UX Essentials

This interactive training gives business users a theoretical understanding of the Backbase platform and, through hands-on exercises and real scenarios, it explores in depth the key features of Experience Manager:

• Experience management
• Page mangement
• Content management
• Navigation
• Targeting
• Localization
• Security
• Auditing

In this course we are going to explain the user experience designer’s roles and responsibilities. You will get familiar with our digital vocabulary learnt through our engagement with various devices and explore how to make sure that the complete interaction between a customer and the company is of the highest quality.

You will explore where does UX fit into your organisation and why is usability important. We will explore what lean UX is and how chatbots and voice assistants are used. Lastly you will find out more about the connection between UX and Digital strategy.